Without fear of American political correctness or the nation's apparent refusal to accept men are, in fact, sexually attracted to women, we are thankful to have Che Magazine's continuing campaign which gleefully and without apology offers up women as objects of desire to increase circulation. Oh there's a joke in there somewhere but we're gonna leave that to you.
Created by Antwerp's Duval Guillaume, the ad envisions the ideal desk calendar for the man trudging, wearily, through his day when he'd rather be tossing everything off his desk and throwing that hottie down on it for some intense mid-afternoon tension relief. Come on, you know it's true. Just admit it.
It takes a bulb. That's the thinking behind GSD&M Idea City's fanciful campaign that recently launched to promote the new environmental organization Unscrew America. GSD&M is also a co-founder of UA, which is the brainchild of Lesley Chilcott—producer of An Inconvenient Truth (and, Creativity's Green Columnist). The organization encourages consumers to switch out their standard light bulbs for energy efficient CFLs or LEDs. "One of the things that I learned as a producer on An Inconvenient Truth is that there are so many people out there that are concerned about global warming but they're not sure where to start, and some don't realize how both their small actions and large actions could make a difference," Chilcott says. "Changing some light bulbs isn't a really huge investment, nor does it take a lot of time. Yet if every person just replaced five incandescent light bulbs with CFLs, it will have the same effect as taking 4 million cars off the road."
The quirky campaign includes print work featuring silly mutant characters , TV spots—including one starring former Mr. Pee-Wee Herman, Paul Reubens—and whimsically illustrated banners ads and website that make learning about light bulbs more exciting than Saturday morning cartoons."The creative work is ridiculously fun and fits with our theme that ridiculously good things could start to happen if we all change our bulbs," Chilcott explains. But it won't stop there. Another major effort of the movement is already underway in Austin, Texas. Under an initiative approved by mayor Will Wynn, Austin has become a test city for energy efficient lighting. "We're starting out with light bulbs in year one, then we will try to figure out how to Unscrew everything else," Chilcott says.
Agency: FP7 - Dubai Creative director: Ali Ali Art director: Maged Nassar, Ali Ali copywriter: Maged Nassar, Ali Ali photographer: Jaime Mandelbaum Post/retouch: FURIA
Agency: DDB Stockholm, Sweden Creative director: Andreas Dahlqvist Copywriter: Magnus Jakobsson Art director: Fredrik Simonsson Animation & Design: Gustav Dejert 3D: Jakob Dahlström Sound: Plop
Agency: DDB Stockholm, Sweden Creative Director: Johan Holmström Art Directors: Viktor Arve, Ted Harry Mellström & Simon Higby Copywriter: Martin Lundgren Model Maker: Nico Knudsen
In an effort to push Havaianas' floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas' unique aesthetic of color, design, and the brand's connection to nature and the outdoors.
Agency: BBDO New York, USA Chief Creative Officers: David Lubars & Bill Bruce Creative Director/Art Director: James Clunie Art Producer/Buyer: Jd Michaels
Agency: JWT Paris, France Creative Directors: Ghislain de Villoutreys, Olivier Courtemanche & Xavier Beauregard Art Director: Xavier Beauregard Copywriter: Hadi Hassan Assistant Art Director: Yan-Gaël Cobigo TV Producer: Elisabeth Boitte Producer: Akama Production company: Wanda Music: Xavier Berthelot
The texting craze continues thanks to McKinney's online campaign for Virgin Mobile, which gives thumb-wielding visitors a chance to work with a number of "trained professionals" to hone their promiscuous texting skills. Laced with more innuendo than a late-night 976 commercial, the site (which coincides with TV spots) lets one interact with naughty characters including the Secretary, the Fireman, the Cowboy and even a Sexbot, who are all promoting the art of "protected text." As smooth sax swirls in the background, visitors can practice their texting skills via live IM sessions with the characters or share with friends all in the name of promoting Virgin's texting-friendly Wild Card service plan and others.
Client: Ford Britan Agency: Ogilvy & Mather, London Executive Creative Director: Malcolm Poynton Creative Director: Andy Dibb Art Director: Steve Carlin, Andy Wyton Copywriter: Jason Mendes Typographer: Dave Robinson Account Director: Justin Cox Production Company: The Hub
In France, Coca-Cola has launched a mini-site to "hire" more people for its Happiness Factory?
The site is extremely heavy to load, but features impressive cartoon animations. Even if I appreciate the effort and the quality of the output I must say that I didn't feel like browsing around. Not sure whether the site is ment for kids and teens only, as the experience doesn't result compelling for an adult.
Emanuela De Paula, age 18, is the new Victoria's Secret model from Brazil who is being called the new Gisele Bundchen. She's pretty hot eh? Do you think she's the new Gisele? Vote on Polls Boutique
Six Victoria's Secret models: Alessandra Ambrosio, Izabel Goulart, Miranda Kerr, Adriana Lima, Karolina Kurkova, and Selita Ebanks posed naked for a French Photo magazine issue celebrating 20 years of Supermodels. Some people would probably prefer them facing the right way, but they are definitely looking sexy this way as well.